Starting a new business in India is exciting and challenging! With so much to consider, digital marketing can feel overwhelming. You know it’s important, but how much should you budget for digital marketing?
The truth is, there’s no one-size-fits-all answer. The cost of digital marketing for your new business in India depends on several factors. But fear not! This guide will break down the key elements and give you a realistic idea of what to expect.
Factors Affecting Digital Marketing Costs in India
- Business Goals: What do you want to achieve? Brand awareness, lead generation, or sales? Different goals require different strategies, impacting the budget.
- Target Audience: Who are you trying to reach? Understanding their online behavior helps determine the most effective channels (and their costs).
- Services Needed: Do you need a full-fledged agency or can you manage some aspects yourself? Website, SEO, PPC, social media marketing, content creation – each service comes with its own price tag.
- Location: Costs can vary slightly depending on the city where your agency is located. Tier 1 cities like Delhi or Mumbai might have slightly higher rates. But the beauty of digital marketing services is that you can take it from a company located in any city of India.
Average Costs for Common Digital Marketing Services in India
Here’s a rough estimate of popular digital marketing services in India to help you plan your budget:
- Social Media Marketing: ₹10,000 – ₹30,000 per month. This depends on the number of platforms you manage and the frequency of posting.
- PPC (Pay-Per-Click) Advertising: ₹20,000 – ₹1,00,000 per month. This depends on your target audience, keywords chosen, and daily budget.
- Website Development:
- Basic 1 Page Website: ₹15,000 – ₹20,000; Small Business Website (5-7 pages): ₹20,000 – ₹50,000; E-commerce Website: ₹50,000 – ₹2,00,000.
- SEO (Search Engine Optimization): ₹20,000 – ₹60,000 per month. This can vary depending on the competitiveness of your industry and the size of your website.
- Graphic Design:
- Logo Design: ₹5,000 – ₹10,000; Banner Design: ₹10,000 – ₹30,000.
- Content Marketing: ₹5,000 – ₹20,000 per month. This depends on the type and amount of content you need (e.g., blog posts, infographics).
Cost-Effective Tips for New Businesses in India
- Start Small and Scale Up: Begin with a few core digital marketing activities and gradually expand based on results.
- Small website : Start with a small website and then add features as per requirement.
- Get Ads with Social Media : Ask the digital marketing agency to give you some low budget ads along with the social media package.
- Look for a new agency: Since you are a new business, similarly there will be agencies which are not that old and do good work. They may offer you better budget friendly digital marketing packages.
Remember: Digital marketing is an investment. While the initial cost might seem significant, the return on that investment can be substantial in terms of brand awareness, lead generation, and ultimately, sales.
By following these tips, you can embark on your digital marketing journey in India with confidence!
Ready to Get Started?
By understanding the factors affecting cost and exploring cost-effective options, you can develop a digital marketing strategy that fits your new business’s budget in India. Nexaminds, a digital marketing agency understands the challenges faced by new businesses. We provide budget-friendly digital marketing packages specifically designed to help startups and new businesses establish a strong online presence and achieve their goals.
